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Captured moments from our events

10 Years of Creating Automotive Experiences Filled with Passion

Who We Are

At SDC, we specialize in crafting high-impact automotive experiences that drive brand engagement and leave lasting impressions. With over 10 years of expertise in experiential marketing, we bring your brand to life through innovative activations, hands-on experiences, and media events tailored to the automotive industry.

Our services

We specialize in automotive events that engage your audience and elevate your brand.

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Event Logistics

We manage every aspect of your event, from planning and logistics to full-scale production, handled by our experienced team to ensure seamless execution.

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Media Production

Our expert team specializes in creating high-quality visual content for your events, including photography and video production, to capture and showcase your brand’s impact across various platforms.

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Track Experience Programs

Showcase your brand’s performance with track experience programs, led by certified instructors, offering safe, high-performance driving experiences in a controlled environment.

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Product Training

Engage your team or customers with immersive product training, designed and delivered by certified instructors and staff to ensure a deep understanding of your products.

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EV Vehicle Specialists

We specialize in EV vehicle events, showcasing the latest in electric vehicle technology. We create tailored events to highlight your brand’s EV innovations.

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Corporate Automotive Events

We specialize in custom-made corporate event experiences, whether on track or on the road. Our expert team seamlessly integrates immersive driving experiences, leaving a lasting impression and strengthening your brand’s connection with clients and partners.

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Road Shows

We bring your brand directly to customers with seamless road shows, operated and organized by our specialized team, offering immersive, hands-on experiences.

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Automotive Media Events

From media launches to press activations and creative unveilings, we deliver impactful experiences that elevate your brand across all platforms.

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Auto Shows

Create unforgettable experiences at auto shows with our certified event specialists. We staff exhibits with guest assistants, product experts, and brand ambassadors, and offer dynamic activations like test drives to enhance your brand’s impact.

Our Team.

With deep passion and roots in the motorsports world, our team of experts delivers precision and creativity to make your brand unforgettable. Our dedicated in-house team, combined with a workforce of over 50 temporary staff members, ensures we can scale and meet any project demand while maintaining the highest standards.

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Jonathan Urlin

CEO

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Zach Robichon

CFO

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Stephan Trindade

Operations Manager

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Andrei Mortila

Social Media 

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Ben Cooper

Chief Instructor

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Emilie Lavigne

Executive coordinator

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Marin Ratchis

Fleet and Event Kit Coordinator

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Nathan Kelly

Media Producer

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Marie Welch

Human Resources 

Our Customers

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